Americans puritan fear of nipples relates to their inability to embrace breastfeeding as a mother-baby process that can take place anywhere at the convenience of the mother baby pair.
to read my earlier post on Breastfeeding and Nipple Fear
Why are Americans so afraid of showing nipples, seeing nipples and even saying the word "nipple?" And how does our apparent fear of nipples influence our concept of breastfeeding?
on the NBC Today Show web site epitomizes nipple fear in the United States.
"The latest in the breast-feeding wars comes all the way from South Korea and involves the epitome of American snacktime: the Oreo cookie.
An ad from Agency Cheil Worldwide pairs the crème-filled treat with an unlikely image: a super-cute baby holding the cookie while nursing on his mama’s breast. The accompanying slogan: “Milk’s favorite cookie.” (It's unclear if Nabisco, maker of Oreos, is actually using the ad or if the agency just created it.)"
I say: Why not use breastfeeding to sell Oreo cookies? Why not use Oreo cookies to sell breastfeeding.
How does this ad sexualize breastfeeding? She makes the point that this polished picture idealizes a mother-baby moment with an airbrushed breast. I say, so what!
"It’s one thing to cheer when other cultures portray breast-feeding as normal. But isn’t there something kind of... icky… about the way this ad blatantly sexualizes breast-feeding?" writes Varma-White.
Why cover the nipple in this baby's mouth?
The real focus in this photo is the baby's eyes looking out at the viewer as if to say, "Don't even think about taking my Oreo, dude!"
|Here is the uncensored photo|
Sexualizing the nipple
We have sexualized the breast in this country so much that we must now engage in nipple fear and nipple covering to come to terms with our pilgrim-like sensibility. We make pasties to cover women's nipples. We write laws for strip clubs that limit how much of the breast a woman can show when dancing around on a pole for men who are paying to watch! Really people!?
|LP cover from the 1960s|
But we are not really afraid of nipples and areolas and showing and seeing them in photographs and art work. We are really afraid of admitting how much they represent what really tantalizes us-individually and as a culture.
|We cover nipples with a lace bra that would never stay on|
|We even cover mermaid nipples with long hair.|
Nipple coverage today
And we are still doing this today, even when we decline to show a picture of a baby with his mother's breast in his mouth! And isn't that a great place for a women's breast to be?