Tuesday, December 20, 2011

Enfamil vs. Bourbon or town and country

Enfamil vs. Bourbon

Infant formula certainly has its place in our world.  The question is, "Is it on the liquor aisle?"

Apparently it is in Marksville, LA at Harvest Foods grocery store.  The picture below was taken at a recent visit to the grocery store depicting a large display of Enfamil on the counter, right at the front when you enter the store, directly in front of the liquor (kept behind the counter to safeguard against shoplifters, I presume).  I have shopped at Harvest Foods frequently over the last month and this display has persisted.

The infant formula display in front of the liquor




















As a life long proponent of breastfeeding and a lactation consultant, I am sensitive to infant formula marketing techniques and strategies.  Their advertisements and marketing ploys often get my dander up.  But this display really brings up so many issues.  Is it a "pick your poison" message?  Or is it "first the formula, then the liquor?"  Or is it "baby bottle to bottle of booze?"  I could go on and on.

Don't misunderstand, I am not at all opposed to a well mixed cocktail or a glass of wine, but in a town where it is difficult, if not impossible, to find whole grain bread, lettuce other than shriveled heads of iceberg, this was an especially compelling commentary of the shopping habits of Marksville's inhabitants and, indeed, much of the southern United States where breastfeeding is often viewed as an unusual if not abnormal human function and activity!

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